With state regulations in flux, hemp-based brands are forced to pivot

In the article, Filip Luneski, VP of Marketing for Lucid Green, highlights the intricate challenges faced by hemp and cannabis brands due to evolving state laws. With regulations constantly changing, brands like Cann and The High Confectionary are navigating compliance hurdles, adjusting SKUs, and altering product formulas to meet shifting legal requirements. Despite the complexities, these companies must remain adaptable and vigilant to ensure alignment with state laws while maintaining market presence.

Read the full article to explore the dynamic landscape of the hemp and cannabis industry in response to changing regulations.