At Lucid Green, we're at the forefront of the cannabis industry's remarkable transformation, transitioning from stigma to a booming, diverse marketplace. This evolution inspires innovations in marketing, store layout, and enhancing the overall customer journey. Filip Luneski, our Head of Marketing, discussed how education, understanding varied consumption occasions, and improving shopping experiences are vital for consumer-centric growth, drawing parallels with the alcohol industry's history to strategize for the cannabis sector's future.

Cannabis continues to present fertile ground for emerging and enterprising brands and retailers. In 2022, more than 3,000 brands were on the shelves of 10,000 cannabis dispensaries across the U.S., and new brands are launching every day as 2023 surges on.  


With the cannabis industry's growth, it’s essential for both brands and retailers to know, study and understand the industry’s consumers — their habits, preferences, and values — and how they interact with various brands and products. Like any other industry, understanding your target audience and buying patterns is paramount to a business’s bottom line and long-term success.  

In the fast-paced world of production, precision and accuracy are critical. Ensuring that the right products end up in the right cases is not just a matter of quality control; it's also about customer satisfaction and brand reputation. That's where Enhanced CaseIDs come in – an instrumental solution designed to significantly improve the way brands approach product packaging.

In the fast-paced world of cannabis production, the accurate casing of products plays a crucial role in maintaining efficiency and avoiding potential pitfalls. Incorrect casing refers to the mishandling of products during packaging, labeling, and SKU placement into cases. Such errors may seem minor at first glance, but they can have far-reaching consequences throughout the supply chain. In this blog, we will explore the costs of case errors and highlight the importance of proper casing at the retail level.

Cannabis continues to present fertile ground for emerging and enterprising brands and retailers. In 2022, more than 3,000 brands were on the shelves of 10,000 cannabis dispensaries across the U.S., and new brands are launching every day as 2023 surges on.  


With the cannabis industry's growth, it’s essential for both brands and retailers to know, study and understand the industry’s consumers — their habits, preferences, and values — and how they interact with various brands and products. Like any other industry, understanding your target audience and buying patterns is paramount to a business’s bottom line and long-term success.  

The high-tech supply chain optimization tech is so envied that GS1 US is encouraging “a migration path toward the next dimension of barcodes” in this decade.

Barcodes are a ubiquitous part of everyday life. They make grocery store checkout faster, ensure proper prescription dosages in hospitals and track inventory in warehouses…

You've probably encountered these square-shaped codes in various places, but did you know they can also be the source of laughter, intrigue, and even some eyebrow-raising moments? Join us on a delightful journey as we explore the funny, weird, and interesting ways in which QR codes have been used. Buckle up, because things are about to get quirky!

From revolutionizing the checkout process in grocery stores to becoming an essential tool for supply chain management, barcodes have come a long way since their inception in the 1960s. Developed by Norman Joseph Woodland and Bernard Silver, the early barcode system consisted of a series of concentric circles that were read by a scanner.

California was the first state to legalize medical marijuana in 1996. Since then, the medical use of cannabis has been legalized in 40 states and the District of Columbia. The recreational or adult-use of cannabis has been approved in DC and 21 states.

420 is one of the most well-known and celebrated numbers in cannabis culture, and has become synonymous with the plant itself. But where did this iconic number come from? The origins of 420 are shrouded in mystery, but there are several theories as to how it came to be.

With the increasing expansion of the cannabis industry into new states, new cannabis businesses open every day. This results in more and stricter regulations in the industry. However, cannabis laws vary from state to state.

Cannabis companies need to be aware of all regulations in the states they operate in. One aspect that's strictly regulated is the cannabis packaging solutions.

From fake edibles to knockoff vape cartridges, counterfeiters aren't interested in making quality products. This means that, at best, their products are inferior, but at worst, they’re downright dangerous.

Millions of dollars are stolen from cannabis brands yearly in counterfeit products. Protect your company from losses one scan at-a-time with LucidID.

Cannabis has been used for medicinal purposes for thousands of years, and in recent years, there has been increasing interest in the therapeutic potential of its chemical components, particularly cannabinoids like THC and CBD. However, there is another group of compounds in cannabis that is often overlooked but equally important: terpenes - aromatic compounds found in many plants, including cannabis.

COA’s in a nutshell. Because of its history and the effects that a poorly-produced batch could have, cannabis products go through a rigorous testing process (usually by a third-party testing lab) before hitting the shelves at licensed dispensaries. All licensed cannabis products, including topical, ingestible, transdermal, and inhalable forms, must be tested in compliance with the laws of each state.

Lucid Green is solving this problem in a way that benefits all the stakeholders in the cannabis supply chain by allowing for a single on-pack code to be modified at any step instead of adding sticker after sticker.

How much do cannabis consumers actually know about cannabis?

Here is some guidance for you to determine the appropriate dose for you.

If you really want to make sure that your cannabis experience is rewarding, do some investigating - learn about cannabis ingredients, their effects, and what is referred to as the entourage effect.

There are three general categories for cannabis products: inhaling/smoking, oral/eating, and topical/applied-on-skin.

How can we expect a budtender to be such an encyclopedia of information on all the products in one store yet alone manage all the other areas of their responsibilities?